As a hospitality company that happens to have wings, customer expectations lead to our constant innovation. Listening to hundreds of other sustainability-focused leaders gathered at the 2015 Sustainable Brands Conference, some exciting trends are emerging. Here are my predictions about what we will see more of on the sustainability front:
1. Disrupting business as usual will be focused internally first.
2. Brands will embrace discussion around “risky” issues based on their core business and values.
3. There will be more brazen brand boldness.
Source: Huffington Post