A Twitter Change That Boosts Engagement and Gets Us Out of the Dark Ages

I’ve owned up before to how little I use or like Facebook. As seems to be the case for many people, this is not for personality reasons, however. Mark Zuckerberg bothers me no more or less than any other teen entrepreneur-turned-gazillionaire.No, it has more to do with my rule that my social media investments need to be short, sweet, and […]

Is Facebook The Most Important Tool for Successful Crowdfunding

Crowdfunding is most successful if charities promote campaigns heavily through Facebook and other social media, try to raise small amounts, and go public with money already committed, an audience of fundraisers heard last week.

Eleanor Harrison, chief executive of GlobalGiving, a charity crowdfunding platform, said that use of Facebook was the single most important tool for success in crowdfunding.

Crowdfunding usually involves […]

12 Steps for Writing A Kick-Ass Blog Post

Hi everyone, and valar dohaeris to all the Game of Thrones fans. A few people have been asking me, “Vu, what’s your process for writing your blog posts each week?” So today, we’re going to take a break from normal nonprofit topics, and I’m going to meta-blog, which is to blog about blogging—which is nearly as fun as meta-drinking, which […]

10 Issues To Address in Your Nonprofit’s Social Media Policy

Copyright and trademark infringement.  Tip: understand the fair use doctrine.  Trap: expecting attribution to offer protection against charges of infringement.
Fundraising and foreign state registration requirements. Tip: check out The Unified Registration Statement.  Trap: disregarding registration laws and their application to funds raised through social media (see the Charleston Principles).
Events and foreign state qualifications to do business.  Tip: think about whether you are responsible […]

The Voice of India’s Rural Poor: No Internet Required

At one of India’s most prestigious tech universities, IIT Delhi, assistant professor in technology for development Aaditeshwar Seth has been spearheading a social media network for the country’s rural and largely poor population—no Internet required.

Using non-data feature phones, his Delhi-based enterprise Gram Vaani is connecting India’s remote populations in Jharkhand and Bihar—two underdeveloped states—to critical resources such as information on women’s safety campaigns, […]

Five Ways Social Media Is Driving Corporate Social Responsibility

With key sustainability credentials often hidden deep within long annual reports, businesses are increasingly embracing the likes of Facebook, Twitter and YouTube to communicate directly with their customer base.

Global brands have long purported to place sustainability at the heart of their business plans, but actually getting customers on your side over big sustainability issues has become crucial for business survival […]

One Big Reason You Should Start Using Twitter Before You Start Crowdfunding

Twitter has given Google access to its data stream to index tweets, which will allow the search engine to display your tweets in its results in real time. That’s quite a boon for crowdfunders, in my opinion.

This is actually a rekindling of an old relationship between the two behemoths, which expired in 2011.

The effects of the implementation will likely not […]

The Nonprofit Branding Bandwagon

I first wrote about the branding bandwagon back in 2007, when it seemed that every large nonprofit I knew was  spending serious money — and I mean hundreds of thousands of dollars —  for corporate style tag lines, logos, commercial partnerships and strategies that they thought would attract media coverage and recognition from potential donors. At the time I complained […]

What Social Media Analytics Can’t Tell You About Your Audience

My colleague, Alexandra Samuel,  has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. The methodology and report provide some great insights about how to think about social media behaviors of our audience. […]

Tips on How to Get Content Shared on Social Media

This morning I was having a conversation with a colleague about some intriguing discoveries he’d made on his crowdfunding-related website where people are invited to post their videos. While analyzing how and when people tend to click on videos tweeted out, he noticed that when he tweeted a link to someone else’s videos it was clicked on and retweeted far […]

How Social Media Engagement is Advancing Sustainable Leadership

Creating bridges between the corporate world and its stakeholders, social media closes the gap on knowledge management and business intelligence. Social media for sustainability communications has become a risk or an opportunity. Monitoring, listening, and dialoguing with key stakeholder in the social space not only offers a competitive advantage but also provides other key ingredients for successful social media engagement.

 […]

Social Entrepreneurship & Social Media Marketing

Why have so many people risked everything to undertake new ventures, when over half of all new businesses fail within five years? Until the late 20th Century, the answer was simple–the lure of riches and being your own boss. However, a new breed of social entrepreneur is combining societal and environment concerns with wealth creation. Today, more and more people […]