A Twitter Change That Boosts Engagement and Gets Us Out of the Dark Ages

I’ve owned up before to how little I use or like Facebook. As seems to be the case for many people, this is not for personality reasons, however. Mark Zuckerberg bothers me no more or less than any other teen entrepreneur-turned-gazillionaire.No, it has more to do with my rule that my social media investments need to be short, sweet, and […]

How Social Media Engagement is Advancing Sustainable Leadership

Creating bridges between the corporate world and its stakeholders, social media closes the gap on knowledge management and business intelligence. Social media for sustainability communications has become a risk or an opportunity. Monitoring, listening, and dialoguing with key stakeholder in the social space not only offers a competitive advantage but also provides other key ingredients for successful social media engagement.

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