A Twitter Change That Boosts Engagement and Gets Us Out of the Dark Ages

I’ve owned up before to how little I use or like Facebook. As seems to be the case for many people, this is not for personality reasons, however. Mark Zuckerberg bothers me no more or less than any other teen entrepreneur-turned-gazillionaire.No, it has more to do with my rule that my social media investments need to be short, sweet, and […]

5 Ways To Make Sustainability Sexy for Millennials

We need to transform the way we consume.
That’s why it’s more important than ever for companies to get consumers to start thinking about sustainability – whether that’s the food they eat, clothes they wear or means of transportation – it’s time for us to harness the forces that influence consumer buying habits to change the world.

A big opportunity awaits for […]

Is Facebook The Most Important Tool for Successful Crowdfunding

Crowdfunding is most successful if charities promote campaigns heavily through Facebook and other social media, try to raise small amounts, and go public with money already committed, an audience of fundraisers heard last week.

Eleanor Harrison, chief executive of GlobalGiving, a charity crowdfunding platform, said that use of Facebook was the single most important tool for success in crowdfunding.

Crowdfunding usually involves […]

10 Issues To Address in Your Nonprofit’s Social Media Policy

Copyright and trademark infringement.  Tip: understand the fair use doctrine.  Trap: expecting attribution to offer protection against charges of infringement.
Fundraising and foreign state registration requirements. Tip: check out The Unified Registration Statement.  Trap: disregarding registration laws and their application to funds raised through social media (see the Charleston Principles).
Events and foreign state qualifications to do business.  Tip: think about whether you are responsible […]

Social Venture Success: On Stance, Story and Strategy

Everybody has a story. Throughout my 20s, I was a workaholic. I was never present, and my dream was to sell my business. It wasn’t until I achieved my goal and made lots of money that I realized that this kind of success didn’t make me happy. In fact, it made me miserable.

This experience – and hiring an amazing business […]

Storytelling: Social Impact and Social Media

Humans have been telling stories since the beginning of time. Stories to teach, stories to entertain and often stories that do both. If liberation begins in the mind, then today’s storytellers have a central role to play in advancing life on planet Earth.

“Belief” is the theme of the 2015 Skoll World Forum, and there is no more powerful way to […]

Five Ways Social Media Is Driving Corporate Social Responsibility

With key sustainability credentials often hidden deep within long annual reports, businesses are increasingly embracing the likes of Facebook, Twitter and YouTube to communicate directly with their customer base.

Global brands have long purported to place sustainability at the heart of their business plans, but actually getting customers on your side over big sustainability issues has become crucial for business survival […]

The Nonprofit Branding Bandwagon

I first wrote about the branding bandwagon back in 2007, when it seemed that every large nonprofit I knew was  spending serious money — and I mean hundreds of thousands of dollars —  for corporate style tag lines, logos, commercial partnerships and strategies that they thought would attract media coverage and recognition from potential donors. At the time I complained […]

Tips on How to Get Content Shared on Social Media

This morning I was having a conversation with a colleague about some intriguing discoveries he’d made on his crowdfunding-related website where people are invited to post their videos. While analyzing how and when people tend to click on videos tweeted out, he noticed that when he tweeted a link to someone else’s videos it was clicked on and retweeted far […]