The Case Against Investing in Social Innovation

Innovation is often viewed as an unquestionably worthy endeavor, and in most cases, I think that is true. But in the social sector, the benefits of experimentation and innovation must be carefully weighed against the costs incurred by all stakeholders.

Starting with the perspective of funders, there appears to be a straightforward reason why investing in innovation is popular: the benefits […]

JetBlue’s Secret for Sustainability Liftoff

JetBlue started with the idea that the better you treat people, both your own and outside of the company, the better the experience, the better the product, the better the profit.

From that, JetBlue grew up with a very strong CSR in philanthropy. It grew a robust and generous program focused on community needs like literacy and the importance of play […]