Four Multinationals Shifting Their Business Models for Sustainability

Although NRG’s portfolio still includes 30% coal-generated power, it is repositioning itself and its business model to guide energy users from a grid-based power system to a distributed generation system. It’s also developing products and services related to electric vehicles, rooftop solar and home energy efficiency.

As business leaders begin to see themselves as part of a larger system that is […]

Women Are Naturally Suited To Social Enterpreneurship

Elizabeth Schaeffer Brown, founder of Uncommon Union wrote in Forbes, “The new field of social entrepreneurship is ideally suited to women, who have always had to meet complex demands that pit community against individualism. In short, we understand the necessity of seeing the economy and the world as an interconnected and interdependent system.”

Social enterprises are organizations that apply commercial strategies […]

Will Corporate Social Responsibility Adapt or Die?

Peter Bakker, president of the World Business Council for Sustainable Development, described the demise of CSR in his talk at the Sustainability Science Congress in Copenhagen. However, his key argument was that leading companies are going beyond CSR by integrating sustainability into everything they do. Witness Nike’s Considered Design and Unilever’s Sustainable Living Plan. In short, the old-school concept of sustainability […]

Social Innovation through The Sharing Economy

The sharing economy is a prime example of social innovation. At a basic level, sharing (rather than owning) assets is more economically efficient, environmentally sustainable, and community-oriented.

The sharing economy addresses a range of social problems—including isolation, over-consumption, and economic scarcity—in new ways. In addition to helping individuals meet their needs and expand their universe of opportunities, it also builds social […]

How Social Media Engagement is Advancing Sustainable Leadership

Creating bridges between the corporate world and its stakeholders, social media closes the gap on knowledge management and business intelligence. Social media for sustainability communications has become a risk or an opportunity. Monitoring, listening, and dialoguing with key stakeholder in the social space not only offers a competitive advantage but also provides other key ingredients for successful social media engagement.

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