Using Brands for Impact

This vein of research—fascinating, but not altogether surprising—gives marketers better ammunition to argue what we’ve observed for a very long time: that brands are powerful instruments of influence. We modify our behaviors according to the mostly unnoticed but indelible imprint of brands. As the marketing professor Jonathan Schroeder commented, they “constantly develop prescriptive models for the way we talk, the […]

5 Steps To Create Meaning and Purpose At Your Company

Often I hear people say, “Oh, I wish I did something meaningful like you do, helping the world.” Working in philanthropy is a wonderful way to serve.

But social workers, teachers or philanthropists don’t corner the market on meaning. If you want to create meaning and a core purpose at your company, here are the top five inspiring — and practical […]

Leading Together for Greater Impact

Philanthropy is demonstrating leadership by coming together, pooling resources and capitalizing on our own institutional strengths. I call this process Leading Together.

By organizing around a foundation’s core strengths and by embracing the best thinking from the nonprofit sector, scholarship, science and business, we will be able to have a much greater impact as a community of funders than we will […]

Young Investors Favor Socially Responsible Investments

More than 25 percent of investors under the age of 45 have at least one-quarter of their investable assets in socially responsible companies. That’s the key finding of a new report by Spectrem Research, which surveyed 3,000 investors with assets ranging from $100,000 to $25 million.

These young investors are drivers of a rapid rise in total SRI assets, which have […]

Practical Strategies for Building a Bigger Tent

Our nation feels more divided than ever. From political gridlock in Washington, D.C. to a fragmented media landscape, more Americans are forming opinions and consuming information from niche sources and polarizing points of view. The social change sphere is not immune from this splintered and siloed way of thinking. Nonprofits and philanthropies also have limited bandwidth at both the organizational […]

Three Ways To Judge The Impact of Big Brands

Many of us buy products such as Kit Kats and Coca-Cola, but don’t associate them with our separate concerns about poverty and wellbeing. Now a range of tools are available to help bridge that gap.

From initiatives using consumer pressure to tackle complex social issues to tools that aim to encourage investors to put their money into companies with a positive […]

Three Ways Content Marketing Helps The Bottom Line

Content marketing. Brand storytelling. Social media. This trifecta is the darling of the digital-marketing world. Reams of posts and pages have been written explaining why you should use these tactics and how to put them into practice.

But at the end of the day, only one question really matters: How do these tactics help the bottom line?

Here are five ways marketers […]

Are Nonprofits Getting in the Way of Social Change?

According to the J.W. McConnell Family Foundation, business as usual isn’t enough to deliver the results we need. “The nature of our times is such that the magnitude and degree of complexity of our challenges exceed the capacity of any one sector to resolve,” said Stephen Huddart, McConnell’s president and CEO. To support transformation of the nonprofit sector, McConnell created […]

The Traits of Socially Innovative Companies

In this article adapted from their new book, Jerry Davis and
Chris White explore what makes some companies more fertile for social
innovation — that is, the ongoing (rather than one-off) initiatives that
have positive social impact while promoting the core mission of a
business. While there are some factors that make social innovation more
likely than not — such as intrapreneurs who will champion them — […]

Six Years, Many Lessons: Scaling Impact with Ashoka

Why don’t great ideas that are useful and working effectively to solve some of the most pressing social challenges “travel” as well as business ideas do? Why aren’t they able to scale to solve similar social challenges happening in other parts of the world? What is preventing our Ashoka Fellows from scaling their work better and faster? With these questions […]

Want To Succeed? Listen To Those You Serve

Social enterprises need to put customer satisfaction and beneficiary feedback at the center of everything they do. Making what beneficiaries think the most important metric of success is both good management and the right thing to do. My research for REDF this summer as a graduate student intern started with two basic truths. First, the business community recognizes that focusing […]

It’s Time for Us Nonprofit Professionals To Take A Break!

My fellow nonprofit professionals, I hope you are reading this from home, because I am calling for our sector to take a long and much needed break. If you are at the office, I want you to put down your pen, save your files, turn off your computer, and take a deep breath. Listen to me: You need to rest […]

Impact Investing: Time to Unleash PRIs

Foundations are known by most for their ability to heap large gifts (typically grants) on those who seek to improve society. But, regrettably, few outside the social innovation community know that foundations can also act as investors. The 1969 Tax Reform Act created a tool called program-related investments (PRIs), which allows foundations to give working capital to organizations in the […]

Why Nonprofits Should Consider A Revenue-Driven Model

In a recent article in The New Zealand Herald, “Why Does Social Enterprise Matter?”, The Akina Foundation explores why now is a better time than ever for nonprofit social organizations to shift to self-sustaining (or even profitable) business models. We couldn’t agree more. Our organization, The Global Good Fund, accelerates the development of young social entrepreneurs through a 15-month Fellowship. […]

Prioritizing Social Enterprise Sustainability

Despite the conventional wisdom that organizations that invest in developing a robust infrastructure are more likely to succeed and recognition of financial support for capacity building as a philanthropic best practice by Grantmakers for Effective Organizations, social impact funders have yet to collectively make a substantial financial commitment to building organizational capacity. In an article published by Stanford Social Innovation […]

Corporate Disobedience

As global leaders converge in Davos to evaluate how best to solve some of the world’s greatest challenges, I can’t help but reflect on my 10-year career at leading global corporations, and my impact on those same challenges (or lack thereof)…

In choosing to leave a successful corporate career to join the Hult Prize Foundation, for the first time, I am […]

The Good Radio Network: Introducing Scalechange’s New Strategic Partner!

 

Introducing GRN, led by host and firecracker of hope, Frankie Picasso!
As a Social-Preneur and advocate for a socially conscious planet, it is my passion and purpose to help make a positive social impact on the world around me. Ways I hope to accomplish this are by making sure our content is positive and uplifting, that our guests are inspirational and […]