It’s Time To Kill Cause Marketing

Editor’s note: This article originally appeared on TriplePundit.As a marketing guy who’s spent a large portion of a long career forging connections between companies and causes, I’ve been doing a lot of thinking lately about the state of cause marketing.And I’ve come to the conclusion that cause marketing needs to die.Harsh words from someone who’s generally congenial, but here’s why: […]

Consumers Urged to Challenge Sustainability Claims

Challenge the Label is a new simple yet informative tool that helps businesses who encounter sustainability labels to test the credibility of the claim.

Understanding the claims and promises behind sustainability labels means people can make purchasing choices that affect the issues that matter.

From ‘biodegradable’ to ‘carbon-neutral’, sustainability claims come in all shapes and sizes, but with over 400 ecolabels on […]