Using Brands for Impact

This vein of research—fascinating, but not altogether surprising—gives marketers better ammunition to argue what we’ve observed for a very long time: that brands are powerful instruments of influence. We modify our behaviors according to the mostly unnoticed but indelible imprint of brands. As the marketing professor Jonathan Schroeder commented, they “constantly develop prescriptive models for the way we talk, the […]

Is Whole Foods Unethical for Selling Tilapia Raised by Prison Labor?

A Pacific Standard Magazine article that highlights the farming of tilapia by prison labor, some of which ends up in Whole Foods, is inspiring or infuriating depending on your point of view.

Some commentators describe the company’s sourcing of fish from a Colorado prison as rife with ethical issues. Whole Foods, meanwhile, has long touted its “something great” tilapia but is […]