I’ve owned up before to how little I use or like Facebook. As seems to be the case for many people, this is not for personality reasons, however. Mark Zuckerberg bothers me no more or less than any other teen entrepreneur-turned-gazillionaire.No, it has more to do with my rule that my social media investments need to be short, sweet, and […]
Given a nonprofit’s purpose to fulfill a community need, it is essential to remain in touch with evolving needs of the community. The most direct touch point is engagement with clients and constituents. But experience has taught that this is easier said than done.
Is the nonprofit looking just for information? For engagement? For partnership? For ownership and control? It is […]
Twitter has given Google access to its data stream to index tweets, which will allow the search engine to display your tweets in its results in real time. That’s quite a boon for crowdfunders, in my opinion.
This is actually a rekindling of an old relationship between the two behemoths, which expired in 2011.
The effects of the implementation will likely not […]
Social enterprises need to put customer satisfaction and beneficiary feedback at the center of everything they do. Making what beneficiaries think the most important metric of success is both good management and the right thing to do. My research for REDF this summer as a graduate student intern started with two basic truths. First, the business community recognizes that focusing […]
In Seattle, if you’re a person of color and you walk down a dark alley late at night and you feel like you’re being followed, it’s probably someone trying to do some community engagement: “Psst…hey buddy—Go Hawks!—you want to attend a summit? It’s about economic inequity. We need your voice.” “Daddy, I’m scared!” “Stay calm, Timmy; don’t look him in […]
Creating bridges between the corporate world and its stakeholders, social media closes the gap on knowledge management and business intelligence. Social media for sustainability communications has become a risk or an opportunity. Monitoring, listening, and dialoguing with key stakeholder in the social space not only offers a competitive advantage but also provides other key ingredients for successful social media engagement.