What Social Media Analytics Can’t Tell You About Your Audience

My colleague, Alexandra Samuel,  has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. The methodology and report provide some great insights about how to think about social media behaviors of our audience. […]

Apple Announces $2 Billion Investment for Green Data Centers in Europe

Data centers have emerged as one of the largest and fastest growing consumers of electricity in the U.S., according to the Natural Resources Defense Council. In 2013, data centers located in the U.S. consumed 91 billion KWH of electricity, which was enough to power all the households in New York City twice over. Over the next five years, the annual […]

How Data Drives Success in Corporate Citizenship

On average, companies that integrate their corporate citizenship with their business strategy are twice as likely to report success in achieving important business objectives. Integration at this level requires a real understanding of how everyone involved will make a contribution and how progress will be measured in numbers.

Similarly, programs that invested in their corporate citizenship programs for at least four […]