Three Ways Content Marketing Helps The Bottom Line

Content marketing. Brand storytelling. Social media. This trifecta is the darling of the digital-marketing world. Reams of posts and pages have been written explaining why you should use these tactics and how to put them into practice.

But at the end of the day, only one question really matters: How do these tactics help the bottom line?

Here are five ways marketers […]

12 Steps for Writing A Kick-Ass Blog Post

Hi everyone, and valar dohaeris to all the Game of Thrones fans. A few people have been asking me, “Vu, what’s your process for writing your blog posts each week?” So today, we’re going to take a break from normal nonprofit topics, and I’m going to meta-blog, which is to blog about blogging—which is nearly as fun as meta-drinking, which […]

Feeding The Beast: Content Marketing

Turns out, Google’s search algorithms have an appetite for originality and they like to gorge their bellies fairly frequently.

Being successful at content marketing requires that you feed this picky and fussy beast in fairly predictable patterns. While there’s much, by design, we don’t know about the search-engine algorithms, there are a few strategies you can employ to improve your search engine […]