Is Consumer Demand Changing The Fast Food Landscape?

In the past few years, consumer advocacy groups and online petitions peddling various causes have brought the fast food industry to its knees. Is the conscious consumer forcing corporations to turn over a new leaf?

“The Internet has brought a massive explosion of transparency, a lot more access to information about what we’re eating, our supply chains and production. We can […]

5 Ways To Make Sustainability Sexy for Millennials

We need to transform the way we consume.
That’s why it’s more important than ever for companies to get consumers to start thinking about sustainability – whether that’s the food they eat, clothes they wear or means of transportation – it’s time for us to harness the forces that influence consumer buying habits to change the world.

A big opportunity awaits for […]

Three Ways To Judge The Impact of Big Brands

Many of us buy products such as Kit Kats and Coca-Cola, but don’t associate them with our separate concerns about poverty and wellbeing. Now a range of tools are available to help bridge that gap.

From initiatives using consumer pressure to tackle complex social issues to tools that aim to encourage investors to put their money into companies with a positive […]

Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. Near universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to address […]