Who’d A Thunk Ben & Jerry’s Could Save the World through Ice Cream?

41 percent of Ben & Jerry’s carbon footprint came from cows.

Here’s the breakdown of the culprits, which CoClear shared at this year’s Sustainable Brands conference:

Growing and producing ingredients: 54 percent (aka, mostly cows)
Transporting ice cream from the plant to the distribution centers: 14 percent
Freezing product at the stores: 10 percent
All packaging throughout the production process: 10 percent
Factory operation: 7 percent

Ben […]

B Corps Movement Eyeing Expansion in Asia

Among the B Corps that you may already know and whose products you use are Ben & Jerry’s, Patagonia, Couchsurfing International and Etsy. In fact, more than 1,200 firms from 38 countries and 121 industries are now certified B Corps, with more being added every week.

A B Corp is essentially a sustainable business or social enterprise that voluntarily meets higher […]

Be The Change and Certify as a B Corporation

I recently participated on a panel discussion as part of a conference on creativity for MBA students. The subject veered into the territory of a corporation’s social responsibility, and a banker on the panel—a really sharp guy—said that as far as he was concerned, if you created a job, you had fulfilled a social promise.

He also admonished the audience against […]