The sharing economy reflects a growing tension between two main approaches, one focusing on value and the other on values. The approach focusing on value addresses the sharing economy as a disruptive force providing attractive opportunities to create and deliver value. Uber is probably the best example of this approach.
The second approach is maybe best described by Rachel Botsman:
“I tend to look at the space through the benefits to the user community. I would describe the core values as ‘empowerment,’ ‘collaboration,’ ‘openness’ and ‘humanness,’ and in terms of the underlying philosophy, it’s about putting these values above the end goal of profit maximization.”
These relationships should be based on four pillars – first, although these parties are not equal in their power they’re interdependent. Second, this is not a zero-sum game. Third, sharing economy platforms are similar to entrepreneurial ecosystems, and the secret sauce of successful ecosystems is a collaborative mindset, according to Gordon Jones, managing director of the Harvard Innovation Lab. Fourth, it’s no longer a shareholder, but a stakeholder world.
Source: Triple Pundit