Editor’s note: This article originally appeared on TriplePundit.As a marketing guy who’s spent a large portion of a long career forging connections between companies and causes, I’ve been doing a lot of thinking lately about the state of cause marketing.And I’ve come to the conclusion that cause marketing needs to die.Harsh words from someone who’s generally congenial, but here’s why: […]
Building brands for purpose-driven companies
Since 1991, Oliver Russell has operated at the confluence of cause, commerce and community, providing brand design, integrated campaigns and cause marketing for purpose-driven companies and organizations—from the Fortune 50 to social entrepreneurs.
Idealism? Yes. Capitalism? Definitely.
As a certified B Corporation, we endeavor to harness the power of business to address social and environmental challenges. We’ve shown that by connecting good people with good companies—and good companies with good causes—we can achieve extraordinary results all around.
Our work has earned national recognition from industry pubs such as Communication Arts, How, even the Wall Street Journal. And just in case you’re wondering, we do take our own medicine: since our founding, we’ve given back more than $1.7 million in cash and services to community causes and nonprofits.
A company’s core values, or beliefs, have traditionally been used as an internal framework to drive actions through guiding principles.
These core values—sometimes specifically named, other times buried within a paragraph-long, everything-plus-the-kitchen-sink mission statement—provide a lodestar for the training of new employees, for daily interactions with suppliers, as well as for strategic, far-reaching boardroom decisions.
What’s interesting is the discussion of values […]
Turns out, Google’s search algorithms have an appetite for originality and they like to gorge their bellies fairly frequently.
Being successful at content marketing requires that you feed this picky and fussy beast in fairly predictable patterns. While there’s much, by design, we don’t know about the search-engine algorithms, there are a few strategies you can employ to improve your search engine […]
This is the story of an ugly-duckling billboard; an opportunity that was nearly missed; and of a simple idea that created a positive media storm across print, broadcast, online, and social.
It All Started with the Ugly Billboard
The billboard in question sits atop a warehouse building that’s across a shared parking lot from our office, just outside the large windows of […]
The area of employee engagement is a pretty big one for the purpose-driven economy, and one of the ways employees find engagement is through company-sponsored employee volunteer programs—or EVPs. In one study, 94% of companies surveyed believed employee volunteering provides a way to raise employee morale and 66% of employees reported a greater commitment to the company as a result […]
I say boats, in the plural, because I didn’t miss jumping into the singular boat. I contributed to my first crowdfunding project on Kickstarter in March of 2010, giving $30 to The Word Project by Polly M. Law. It was an interesting project and concept and I was happy, as a fellow writer, to support someone else who obviously loved […]
I recently participated on a panel discussion as part of a conference on creativity for MBA students. The subject veered into the territory of a corporation’s social responsibility, and a banker on the panel—a really sharp guy—said that as far as he was concerned, if you created a job, you had fulfilled a social promise.
He also admonished the audience against […]