Lego Saying ‘No’ To Plastic, Invests Millions Into Search For ‘Sustainable’ Material

The toy company announced this week that it plans to invest 1 billion Danish Krone (or about $150 million) over the next 15 years in a program to develop new “sustainable” materials which will eventually replace the plastic currently used to make its iconic building blocks. Lego also plans to make its packaging more environmentally-friendly.

lego-guy_wood

The move is a testament to the company’s “continued ambition to leave a positive impact on the planet, which future generations will inherit,“ Lego Group owner Kjeld Kirk Kristiansen said in a news release.

Source: Huffington Post

Leave a comment

Your email address will not be published.