JetBlue started with the idea that the better you treat people, both your own and outside of the company, the better the experience, the better the product, the better the profit.
From that, JetBlue grew up with a very strong CSR in philanthropy. It grew a robust and generous program focused on community needs like literacy and the importance of play in areas where underprivileged children don’t have access to playgrounds…
At the end of the day, we are all cemented around these issues in some way socially. When things like climate change, natural-resource use and extraction became more visible on the radar of corporate America within the communal dialogue of our country, that’s when JetBlue said, “Let’s have a special department focused specifically on resource consumption and waste, and that will be the basis of our sustainability.”