Storytelling: Social Impact and Social Media

Humans have been telling stories since the beginning of time. Stories to teach, stories to entertain and often stories that do both. If liberation begins in the mind, then today’s storytellers have a central role to play in advancing life on planet Earth.


“Belief” is the theme of the 2015 Skoll World Forum, and there is no more powerful way to establish, ignite or activate belief than through the power of story.

This is the true power of media to change minds, challenge traditions and create movements. The session “The Story of Change: Revolution Begins in the Imagination” was a deep dive into that power and its ability to affect the change that Forum-goers try to achieve.

I couldn’t agree more with Pamela Yates when she spoke about the utility of story to create a deep emotional connection with an audience. It’s that emotional connection that can stir audiences and motivate them to act. Stories also create more neural connections in our brain and help messages stick.

“Seeing is believing” is an apt phrase in thinking about storytelling. Much of the human brain is dedicated to visual processing and storage, so when we use moving pictures to connect audiences with the visual and emotive, we are tapping into something uniquely human.

Source: Social Enterprise Live

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