Fashion Brands Tackle Community Development

There are reams written about how far your food has traveled. And if you run in sustainability circles, you might have felt some guilt sneaking Chilean pears into your grocery cart this past winter. But have you ever thought about how far your clothing traveled to reach you? Some innovators in the space are trying to bring the locavore movement to your closet.

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Local fashion is a whole different ball of wax, the North Face discovered when it set out to produce a hoodie made entirely within a 150-mile radius of its Bay Area headquarters. They were immediately stymied when they discovered that cotton mills had disappeared entirely from California. Despite this roadblock, the team carried on with the project and did their best to meet the challenge. They were able to get their Capay Valley Cotton spun and sewed in a North Carolina facility.

The project is one of many experiments in local engagement and market-building being undertaken by VF Corp. as a part of its sweeping sustainability program. You might not recognize the name VF Corp., but you certainly know its family of brands: the North Face, Lee, 7 For All Mankind, Reef, Timberland, Jansport and Wrangler, just to name a few.

Source: Triple Pundit

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