Content marketing. Brand storytelling. Social media. This trifecta is the darling of the digital-marketing world. Reams of posts and pages have been written explaining why you should use these tactics and how to put them into practice.
But at the end of the day, only one question really matters: How do these tactics help the bottom line?
Here are five ways marketers say content marketing, social media, and brand storytelling help them close more deals.
1. Develop Relationships
2. Drive Conversions
3. Direct the Sales Conversation
Source: Business 2 Community