Consumers Urged to Challenge Sustainability Claims

28356Challenge the Label is a new simple yet informative tool that helps businesses who encounter sustainability labels to test the credibility of the claim.

Understanding the claims and promises behind sustainability labels means people can make purchasing choices that affect the issues that matter.

From ‘biodegradable’ to ‘carbon-neutral’, sustainability claims come in all shapes and sizes, but with over 400 ecolabels on the market it can be difficult for companies to know which ones to trust. Challenge the Label, which has been developed by ISEAL Alliance, is a web-based tool that has been designed to help people understand what is going on behind the label and allow them to test the credibility of the claim.

Source: CSR Wire

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