Ethical Brand Showdown: Patagonia vs. Columbia

In this week’s “Brand Face-Off,” we compare Columbia versus Patagonia.

People today are not just choosing the best, the fanciest, or the cheapest brand. They’re selecting to support brands that have the right meaning. That’s why we’re taking a deeper dive into two well known sportswear brands: Patagonia vs Columbia.

First, let’s ask the question: if you were to buy a polar […]

Shell Is Asking Us To Bet Against The World on Climate Change

Shell is asking investors to bet against the world taking action on climate change or in renewables displacing fossil fuels, says influential economist Nick Stern.

Speaking at a Guardian debate on divestment last night, Lord Stern said Shell and other hydrocarbon companies were getting it wrong on the potential of renewables technology and that people will insist on policies to hold […]

Why CSR Is Essential To Your Company’s Growth

It’s no longer enough for businesses to simply buy and sell their products and services without considering the world in which they operate. Companies must voluntarily do business in an economically, socially and environmentally responsible manner to be sustainable over the long term. Corporate social responsibility (CSR) will look different for each business. For outdoor apparel maker Patagonia, it means […]

How Social Media Engagement is Advancing Sustainable Leadership

Creating bridges between the corporate world and its stakeholders, social media closes the gap on knowledge management and business intelligence. Social media for sustainability communications has become a risk or an opportunity. Monitoring, listening, and dialoguing with key stakeholder in the social space not only offers a competitive advantage but also provides other key ingredients for successful social media engagement.

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