Economists Question Numbers of Facebook’s ‘Economic Impact’

Facebook has more than a billion users and generated an estimated $12 billion in revenue last year. But the company says its economic impact is far greater.

A report commissioned by Facebook concludes that the social network was responsible for $227 billion in global economic impact, and 4.5 million jobs, in the year ended October 2014, roughly equal to the gross […]

How Social Media Engagement is Advancing Sustainable Leadership

Creating bridges between the corporate world and its stakeholders, social media closes the gap on knowledge management and business intelligence. Social media for sustainability communications has become a risk or an opportunity. Monitoring, listening, and dialoguing with key stakeholder in the social space not only offers a competitive advantage but also provides other key ingredients for successful social media engagement.


Social Entrepreneurship & Social Media Marketing

Why have so many people risked everything to undertake new ventures, when over half of all new businesses fail within five years? Until the late 20th Century, the answer was simple–the lure of riches and being your own boss. However, a new breed of social entrepreneur is combining societal and environment concerns with wealth creation. Today, more and more people […]