A Twitter Change That Boosts Engagement and Gets Us Out of the Dark Ages

I’ve owned up before to how little I use or like Facebook. As seems to be the case for many people, this is not for personality reasons, however. Mark Zuckerberg bothers me no more or less than any other teen entrepreneur-turned-gazillionaire.No, it has more to do with my rule that my social media investments need to be short, sweet, and […]

Want To Create Real Change? Start By Making Sustainability Cool

For decades sustainability has been sold on better for planet, for people and for close-to-extinction tree frogs. The problem: The only ones to listen are the already converted.

Because the masses want better lives for themselves and a better world that they can experience: value to them, not to the tree frogs. The good news is that this can align with […]

Know These Three Vs of Sustainability Communication

The company’s sustainable sourcing story, in its totality, is an example of what I call the three Vs of effective sustainability communications: Value; Viewpoint; and Vehicle.

1. Value

2. Viewpoint

3. Vehicle

To create trust, the conversation must extend beyond consumers to all relevant stakeholders, including employees or recruits, investors and environmental groups. The messaging for these other audiences might include different vehicles (such […]

5 Ways To Make Sustainability Sexy for Millennials

We need to transform the way we consume.
That’s why it’s more important than ever for companies to get consumers to start thinking about sustainability – whether that’s the food they eat, clothes they wear or means of transportation – it’s time for us to harness the forces that influence consumer buying habits to change the world.

A big opportunity awaits for […]

Karma Marketing: Branding Like A Buddhist

Could the key to sustainable business be changing corporate mindsets from a culture of “more” – more revenue, more profit, more market share – to one of “enough”?

Bangkok-based brand strategist Sirikul Laukaikul argued that’s the case in a presentation about an idea called the “sufficiency economy philosophy” at Sustainable Brands in San Diego, California, this week.

The idea is for businesses […]

Does Corporate Social Responsibility Affect Quality of Communications?

Is a company that has a strong corporate social responsibility (CSR) reputation more likely to be a better user of digital media?  Are its web sites and other digital communications more useful and have better content?  We might expect a connection between sustainability performance and the communication of a company’s CSR program. But is there also a broader connection that […]

Three Ways Content Marketing Helps The Bottom Line

Content marketing. Brand storytelling. Social media. This trifecta is the darling of the digital-marketing world. Reams of posts and pages have been written explaining why you should use these tactics and how to put them into practice.

But at the end of the day, only one question really matters: How do these tactics help the bottom line?

Here are five ways marketers […]

Is Facebook The Most Important Tool for Successful Crowdfunding

Crowdfunding is most successful if charities promote campaigns heavily through Facebook and other social media, try to raise small amounts, and go public with money already committed, an audience of fundraisers heard last week.

Eleanor Harrison, chief executive of GlobalGiving, a charity crowdfunding platform, said that use of Facebook was the single most important tool for success in crowdfunding.

Crowdfunding usually involves […]

The Shaky Moral Compass of The Silicon Valley

When I lived in Silicon Valley, I was struck by not just the region’s income disparity, but also by the lack of compassion that wealthy tech workers sometimes displayed toward the poor.

I would overhear tech employees complain about the homeless in degrading ways — at coffee shops, bars and in parks. Sometimes their disgust spread online. One notorious example took […]

12 Steps for Writing A Kick-Ass Blog Post

Hi everyone, and valar dohaeris to all the Game of Thrones fans. A few people have been asking me, “Vu, what’s your process for writing your blog posts each week?” So today, we’re going to take a break from normal nonprofit topics, and I’m going to meta-blog, which is to blog about blogging—which is nearly as fun as meta-drinking, which […]

10 Issues To Address in Your Nonprofit’s Social Media Policy

Copyright and trademark infringement.  Tip: understand the fair use doctrine.  Trap: expecting attribution to offer protection against charges of infringement.
Fundraising and foreign state registration requirements. Tip: check out The Unified Registration Statement.  Trap: disregarding registration laws and their application to funds raised through social media (see the Charleston Principles).
Events and foreign state qualifications to do business.  Tip: think about whether you are responsible […]

Feeding The Beast: Content Marketing

Turns out, Google’s search algorithms have an appetite for originality and they like to gorge their bellies fairly frequently.

Being successful at content marketing requires that you feed this picky and fussy beast in fairly predictable patterns. While there’s much, by design, we don’t know about the search-engine algorithms, there are a few strategies you can employ to improve your search engine […]

Is Technology Reinventing Recruitment?

Technology, especially social media, has dramatically changed the way people communicate in recent years, and what I call “digital fluency” has become the business literacy of the 21st century. Digital fluency is the ability to use social and mobile technology to communicate, collaborate and connect with people.

In HR, most recruiters have already realized the necessity of social media for sharing jobs, […]

The Voice of India’s Rural Poor: No Internet Required

At one of India’s most prestigious tech universities, IIT Delhi, assistant professor in technology for development Aaditeshwar Seth has been spearheading a social media network for the country’s rural and largely poor population—no Internet required.

Using non-data feature phones, his Delhi-based enterprise Gram Vaani is connecting India’s remote populations in Jharkhand and Bihar—two underdeveloped states—to critical resources such as information on women’s safety campaigns, […]

Storytelling: Social Impact and Social Media

Humans have been telling stories since the beginning of time. Stories to teach, stories to entertain and often stories that do both. If liberation begins in the mind, then today’s storytellers have a central role to play in advancing life on planet Earth.

“Belief” is the theme of the 2015 Skoll World Forum, and there is no more powerful way to […]

Pregnant Supermodel Stands in Solidarity with Orphaned Whales

Marisa Miller put herself in the position of captive orca whales in a PETA campaign protesting SeaWorld.

 
The supermodel, who is pregnant with her second child, posed nude in an empty bathtub to bring awareness to mother orcas who are separated from their calves, which are taken to separate parks and ultimately confined to tanks.

“Being a mom and seeing [the SeaWorld-critical […]

Five Ways Social Media Is Driving Corporate Social Responsibility

With key sustainability credentials often hidden deep within long annual reports, businesses are increasingly embracing the likes of Facebook, Twitter and YouTube to communicate directly with their customer base.

Global brands have long purported to place sustainability at the heart of their business plans, but actually getting customers on your side over big sustainability issues has become crucial for business survival […]

What Social Media Analytics Can’t Tell You About Your Audience

My colleague, Alexandra Samuel,  has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. The methodology and report provide some great insights about how to think about social media behaviors of our audience. […]

Facebook Adds New Feature For Suicide Prevention

The social media site is partnering with Now Matters Now, the National Suicide Prevention Lifeline, Save.org and Forefront: Innovations in Suicide Prevention, a nonprofit operating out of the University of Washington’s School of Social Work, to give users more options when they see a friend post something that is concerning. It works on both desktop and mobile.

If a Facebook friend […]