Member-Run Consulting Collective Launches To Help Mission-Driven Businesses and Business-Savvy Organizations Do Well By Doing Good

SANTA CLARA, Calif., Nov. 9, 2015 /PRNewswire/ – FOR IMMEDIATE RELEASE:Social Intrapreneurs was founded this month by a consortium of social-venture contractors, consulting firms and investor members across the United States and Canada, who are improving their services to social entrepreneurs end expanding their reach globally by banding together and sharing resources and creative synergy. From legal structuring to launch, the collective […]

It’s Time To Kill Cause Marketing

Editor’s note: This article originally appeared on TriplePundit.As a marketing guy who’s spent a large portion of a long career forging connections between companies and causes, I’ve been doing a lot of thinking lately about the state of cause marketing.And I’ve come to the conclusion that cause marketing needs to die.Harsh words from someone who’s generally congenial, but here’s why: […]

A Twitter Change That Boosts Engagement and Gets Us Out of the Dark Ages

I’ve owned up before to how little I use or like Facebook. As seems to be the case for many people, this is not for personality reasons, however. Mark Zuckerberg bothers me no more or less than any other teen entrepreneur-turned-gazillionaire.No, it has more to do with my rule that my social media investments need to be short, sweet, and […]

11 things we learned about social enterprise in international development

1. The scale of social enterprises varies globally

2. Social enterprise is about impacts

Positive impacts can be seen in a number of ways: in what a social enterprise produces or sells, for example, or by the way it does business. “Most of our work is agricultural so we are particularly interested in enterprises that go out of their way to include […]

Using Brands for Impact

This vein of research—fascinating, but not altogether surprising—gives marketers better ammunition to argue what we’ve observed for a very long time: that brands are powerful instruments of influence. We modify our behaviors according to the mostly unnoticed but indelible imprint of brands. As the marketing professor Jonathan Schroeder commented, they “constantly develop prescriptive models for the way we talk, the […]

A Seven Step Guide To “Net Positive”

Net positive is far more transformative and ambitious than corporate social responsibility.

It’s not just about reducing impacts here and there, rather it requires a systems-based approach and the involvement of the entire business.
1. Net positive is about giving more than you take
2. Boundaries are important
3. It isn’t just repackaged CSR
It also allows businesses to engage employees and customers with a […]

Chipotle Helps Refugees Replant Their Roots

Chipotle, primarily known for its Food with Integrity campaign, has been a quiet supporter of refugees who are creating new roots in the U.S. For the past few years, the Chipotle Cultivate Foundation has provided grants to support the International Rescue Committee’s (IRC) New Roots Program, and is currently in the midst of a two-year commitment to finance the program’s […]

Who’d A Thunk Ben & Jerry’s Could Save the World through Ice Cream?

41 percent of Ben & Jerry’s carbon footprint came from cows.

Here’s the breakdown of the culprits, which CoClear shared at this year’s Sustainable Brands conference:

Growing and producing ingredients: 54 percent (aka, mostly cows)
Transporting ice cream from the plant to the distribution centers: 14 percent
Freezing product at the stores: 10 percent
All packaging throughout the production process: 10 percent
Factory operation: 7 percent

Ben […]

Five Ways to Embed Sustainability into The Core of Your Company

The process begins in house, and it starts by weaving sustainability into a corporation’s core values. At Tetra Pak, communication is the key ingredient for translating environmental sustainability into actionable business imperatives.  This involves aligning strategic agendas and key priorities across all functions while building momentum for change through information, understanding and engagement.

The approach aims to develop sustainability champions–employees who […]

Want To Create Real Change? Start By Making Sustainability Cool

For decades sustainability has been sold on better for planet, for people and for close-to-extinction tree frogs. The problem: The only ones to listen are the already converted.

Because the masses want better lives for themselves and a better world that they can experience: value to them, not to the tree frogs. The good news is that this can align with […]

Know These Three Vs of Sustainability Communication

The company’s sustainable sourcing story, in its totality, is an example of what I call the three Vs of effective sustainability communications: Value; Viewpoint; and Vehicle.

1. Value

2. Viewpoint

3. Vehicle

To create trust, the conversation must extend beyond consumers to all relevant stakeholders, including employees or recruits, investors and environmental groups. The messaging for these other audiences might include different vehicles (such […]

10 Socially-Responsible Ways To Make Your Business More Profitable

The trend towards social responsibility in the workplace is driving many successful businesses to rethink their processes and products to ensure they are as ethical and sustainable as possible.

One business leading the way in this sector is Patagonia. The adventure wear retailer has been exploring new ways to build a more responsible supply chain for more than 25 years.

Jill Dumain, […]

Leading Together for Greater Impact

Philanthropy is demonstrating leadership by coming together, pooling resources and capitalizing on our own institutional strengths. I call this process Leading Together.

By organizing around a foundation’s core strengths and by embracing the best thinking from the nonprofit sector, scholarship, science and business, we will be able to have a much greater impact as a community of funders than we will […]

5 Ways To Make Sustainability Sexy for Millennials

We need to transform the way we consume.
That’s why it’s more important than ever for companies to get consumers to start thinking about sustainability – whether that’s the food they eat, clothes they wear or means of transportation – it’s time for us to harness the forces that influence consumer buying habits to change the world.

A big opportunity awaits for […]

Media Drives Institutional Transparency

A host of transparency tools are available to consumers wanting to assess the transparency of brands, yet to date their direct impact on consumer behavior appears to have been nominal at best.

Steve New, associate professor at the Saïd Business School and an expert on supply chain management, says this is in part because consumers don’t make much of an effort […]

Ethical Brand Showdown: Patagonia vs. Columbia

In this week’s “Brand Face-Off,” we compare Columbia versus Patagonia.

People today are not just choosing the best, the fanciest, or the cheapest brand. They’re selecting to support brands that have the right meaning. That’s why we’re taking a deeper dive into two well known sportswear brands: Patagonia vs Columbia.

First, let’s ask the question: if you were to buy a polar […]

Do Values Matter As A Marketing Differentiator?

A company’s core values, or beliefs, have traditionally been used as an internal framework to drive actions through guiding principles.


These core values—sometimes specifically named, other times buried within a paragraph-long, everything-plus-the-kitchen-sink mission statement—provide a lodestar for the training of new employees, for daily interactions with suppliers, as well as for strategic, far-reaching boardroom decisions.

What’s interesting is the discussion of values […]

Karma Marketing: Branding Like A Buddhist

Could the key to sustainable business be changing corporate mindsets from a culture of “more” – more revenue, more profit, more market share – to one of “enough”?

Bangkok-based brand strategist Sirikul Laukaikul argued that’s the case in a presentation about an idea called the “sufficiency economy philosophy” at Sustainable Brands in San Diego, California, this week.

The idea is for businesses […]

Consumers Urged to Challenge Sustainability Claims

Challenge the Label is a new simple yet informative tool that helps businesses who encounter sustainability labels to test the credibility of the claim.

Understanding the claims and promises behind sustainability labels means people can make purchasing choices that affect the issues that matter.

From ‘biodegradable’ to ‘carbon-neutral’, sustainability claims come in all shapes and sizes, but with over 400 ecolabels on […]

Meals On Wheels and Subaru Launch Online Volunteer Drive to Serve More Seniors

Every day, local Meals on Wheels programs work hard to protect millions of seniors from the threats of isolation and hunger – an effort made possible by volunteers in communities all across the country. The number of seniors in our country continues to grow rapidly, and it will take many more volunteers to meet the escalating need. That is why […]