An estimated six billion pounds of fruits and vegetables are wasted every year in the U.S. because they are ugly, according to report by the Natural Resources Defense Council. That means more than 20 percent of the produce grown for human consumption is rejected by grocery stores and goes uneaten because of its appearance.
Founders of a crowd-funded company called Imperfect are attempting to minimize this waste by working with farmers to source “cosmetically challenged” seasonal produce and deliver it to subscribers’ homes on a weekly basis.
The California-based startup reached its fundraising goal earlier this month and plans to begin service in Oakland and Berkeley this summer.
Source: Huffington Post