We need to transform the way we consume.
That’s why it’s more important than ever for companies to get consumers to start thinking about sustainability – whether that’s the food they eat, clothes they wear or means of transportation – it’s time for us to harness the forces that influence consumer buying habits to change the world.
A big opportunity awaits for companies to appeal to an emerging generation with strong values to drive systemic change.
Let’s leave behind the days of stale, verdant green (or worse, brown dirt) packaging and ads for sustainable products. Product designers, marketers, media and advertisers – we can reinvigorate the way we sell sustainability so that it’s trendy and fun, something we all want to buy into.
By making sustainability sexy, we can usher in a new era of responsible consumption.
The rise of the young, conscious consumer
Now for some good news. There’s a growing population of “conscious consumers.” According to a recent study, 1 in 3 millennials look for brands to make a positive impact on the world. And in another survey, 30 percent of respondents said they expect to increase the amount of goods and services they buy from socially-responsible companies.
Source: Huffington Post